UpNest’s legacy Realtor Dashboard struggled with mobile-first workflows. I led the full web platform redesign and launched a native Realtor app for iOS and Android, enabling seamless cross-device operations. The overhaul cut client reach-out time by 2.24x, slashed deal close time by 15.2%, and drove 3x transaction growth without adding headcount.
The product strategy from "displaying data" to "driving action", executing a hybrid role (PM + Design + Engineering) to deliver a mobile-first ecosystem in a 16-week sprint.
Launched a native app (iOS/Android) and responsive web dashboard centered on speed, enforcing a "3-tap rule" for all core tasks.
Complex logic across 7 deal statuses to surface only the immediate next step for agents, drastically reducing cognitive load.
Managed 4 engineers, wrote the PRD, and contributed front-end development to ensure design fidelity.
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Diagnosing the Gaps in Realtor Workflow Efficiency
I waste more time clicking between apps than closing deals.
Behavioral data from 200,000+ historical actions revealed a steep drop-off in dashboard usage: realtors were abandoning the desktop-heavy interface for manual tools. Interviews with active agents confirmed the root cause—realtors live on the road. They needed a mobile “Command Center” for rapid decision-making, not a passive data repository. The existing friction made it impossible to respond to leads in real-time, directly costing us deals.
:: Mapping the friction in the legacy agent workflow.
From Passive Repository to Mobile Command Center
I pivoted the product strategy from “displaying data” to “driving action” , executing a hybrid role (PM + Design + Engineering) to deliver a mobile-first ecosystem in a 16-week sprint.
- Mobile-First Architecture: Launched a native app (iOS/Android) and responsive web dashboard centered on speed. We enforced a “3-tap rule” for all core tasks.
- Contextual Business Logic: I mapped complex logic across 7 deal statuses to surface only the immediate next step for agents, drastically reducing cognitive load.
- Hybrid Execution: To accelerate delivery, I managed 4 engineers, wrote the PRD, and contributed front-end development to ensure design fidelity.
:: Responsive Command Center.
// Mobile-First Execution
:: Native iOS/Android apps for core tasks.
Scaling Growth and Enabling Acquisition
The redesign transformed the dashboard from a churn risk into a scalable asset, directly fueling UpNest’s growth and subsequent acquisition by Realtor.com in 2022.
- 2.24x faster client reach-out times by partner agents.
- 3x transaction volume capacity achieved without increasing headcount.
- 15.2% decrease in average time-to-close for deals.